Collective electronic fluctuations in correlated materials give rise to various important phenomena, such as charge ordering, superconductivity, Mott insulating and magnetic phases, and plasmon and magnon modes. Unfortunately, the description of these correlation effects requires significant effort, since they almost entirely rely on strong local and nonlocal electron-electron interactions. Some collective phenomena, such as magnetism, can be sufficiently described by simple Heisenberg-like models that are formulated in terms of bosonic variables. This fact suggests that other many-body excitations can also be described by simple bosonic models in the spirit of Heisenberg theory. Here we derive an effective bosonic action for charge degrees of freedom for the extended Hubbard model and define a physical regime where the obtained action reduces to a classical Hamiltonian of an effective Ising model.